Global Marketing
The biggest challenge of executing any direct marketing program is finding a way to leverage the in-country expertise of country managers and local service providers, while maintaining centralized control over processes, quality, data privacy, costs, management and goal achievement.

SPG Europe provides you with one point of contact to manage your Pan-European program on a day-to-day basis, and provides you with a centralized ASP platform to provide real-time reporting and monitoring.

With our North American and European operations, SPG Direct offers you distinct advantages:

  • Web-based Real-Time Reporting - Full program information is available to you 24/7, giving you the ability to view data on your program in both standard and customized reporting formats.
  • Lead Distribution and Tracking - Through our exclusive Partner Portal lead quality and sales cycle progress are reported, enabling program quality assessment and funnel management.
  • Fully Scalable System - For any size project, SPG offers one central system that can be used across multiple call centers in order to take advantage of in-country strengths.
  • Reduced IT Expenses - Our ASP model requires only 10% - 20% of IT support per project, allowing you to add savings to your bottom line and free up IT resources for other tasks.
  • 100% Data Privacy and Security - With SPG Direct, you can be assured that all data is protected according to local laws, and 100% disaster recovery is ensured due to redundant servers in the United States and Great Britain.
  • Multiple Reporting Formats - A variety of reporting formats allow you to manage your program performance against goals, track performance by region and center, and gather critical information for reporting to senior management.
  • Customizable - The SPG Direct platform can be customized with your logo, colors and brand.

We have already implemented these solutions into successful programs for many of the world's leading companies. To see the results, explore our client case studies.


   
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